Marketing research essentials
McDaniel, Carl Roger Gates
Marketing research essentials - New Jersey Johan Wiley & sons 2004 - xxv, 420 p. : ill (col.) ; 25 cm.
0471448451 (pbk)
Marketing research --Decision making--Marketing research process --Research design--Qualitative research--Survey research--Data acquisition--Data analysis--FMS
658.83 / MCD
Marketing research essentials - New Jersey Johan Wiley & sons 2004 - xxv, 420 p. : ill (col.) ; 25 cm.
0471448451 (pbk)
Marketing research --Decision making--Marketing research process --Research design--Qualitative research--Survey research--Data acquisition--Data analysis--FMS
658.83 / MCD