Marketing research essentials (Record no. 4218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471448451 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | McDaniel, Carl |
| -- | Roger Gates |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research essentials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Johan Wiley & sons |
| Date of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 420 p. |
| Illustrations | : ill (col.) |
| Dimensions | ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| Keywords | Decision making |
| -- | Marketing research process |
| -- | Research design |
| -- | Qualitative research |
| -- | Survey research |
| -- | Data acquisition |
| -- | Data analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 850.00 | 658.83 MCD | 5974 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | 658.83 MCD | 46490 | 2 | Books |