Designing brand experiences
Landa, Robin
Designing brand experiences - Australia Thomson Delmar Learning 2006 - xxxii, 271 p. : ill., (Col.) ; 25 cm.
Include bibliography and index.
1401848877 (pbk) 9781401848873 (pbk)
Brand name products--Branding (Marketing)--Marketing Management--Branding process--Commercial art--Strategic advantages--Branding concepts--Visual language--Identification graphics--Promotional design--Advertising--Trademarks--FMS
658.827 / LAN
Designing brand experiences - Australia Thomson Delmar Learning 2006 - xxxii, 271 p. : ill., (Col.) ; 25 cm.
Include bibliography and index.
1401848877 (pbk) 9781401848873 (pbk)
Brand name products--Branding (Marketing)--Marketing Management--Branding process--Commercial art--Strategic advantages--Branding concepts--Visual language--Identification graphics--Promotional design--Advertising--Trademarks--FMS
658.827 / LAN