Designing brand experiences (Record no. 4232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1401848877 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781401848873 (pbk) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | LAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Landa, Robin |
| 245 10 - TITLE STATEMENT | |
| Title | Designing brand experiences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson Delmar Learning |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 271 p. |
| Illustrations | : ill., (Col.) |
| Dimensions | ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include bibliography and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| Keywords | Branding (Marketing) |
| -- | Marketing Management |
| -- | Branding process |
| -- | Commercial art |
| -- | Strategic advantages |
| -- | Branding concepts |
| -- | Visual language |
| -- | Identification graphics |
| -- | Promotional design |
| -- | Advertising |
| -- | Trademarks |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 690.00 | 658.827 LAN | 5940 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 2000.00 | 658.827 LAN | 83856 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.827 LAN | 83854 | 2 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Purchased: Book House | 658.827 LAN | 83855 | 3 | Books |