TechnoBrands
Pettis, Chuck
TechnoBrands how to create & use "brand identity" to market, advertise & sell technology products - New York American Management Association 1995 - xiii, 222 p. : ill. ; 22 cm.
0814402437 (pbk)
High technology--Integrating brand strategy--Brand name products--Implementing technobranding--Marketing communications--Technological innovations--Technobranding process--Research importance--Brand-new market--Bottom line--FMS
620.006 / PET
TechnoBrands how to create & use "brand identity" to market, advertise & sell technology products - New York American Management Association 1995 - xiii, 222 p. : ill. ; 22 cm.
0814402437 (pbk)
High technology--Integrating brand strategy--Brand name products--Implementing technobranding--Marketing communications--Technological innovations--Technobranding process--Research importance--Brand-new market--Bottom line--FMS
620.006 / PET