TechnoBrands (Record no. 4251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634pam a2200133 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0814402437 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 620.006 |
| Author Mark | PET |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Pettis, Chuck |
| 245 10 - TITLE STATEMENT | |
| Title | TechnoBrands |
| Sub Title | how to create & use "brand identity" to market, advertise & sell technology products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | American Management Association |
| Date of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 222 p. |
| Illustrations | : ill. |
| Dimensions | ; 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | High technology |
| Keywords | Integrating brand strategy |
| -- | Brand name products |
| -- | Implementing technobranding |
| -- | Marketing communications |
| -- | Technological innovations |
| -- | Technobranding process |
| -- | Research importance |
| -- | Brand-new market |
| -- | Bottom line |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Campus | Main Campus | Purchased: IIMC Trust | 295.00 | 620.006 PET | 4885 | 1 | Books |