Contemporary marketing
Boone, Louse E. David L. Kurtz
Contemporary marketing - Australia Thomson 2006 - ivi, 656 p. : ill. (col.) ; 28 cm.
Index Included.
0324236735 (hb)
Marketing --Marketing strategies --Marketing research --Sales forecasting --Service strategies --Brand management --Product identification --Chain management --FMS
658.8 / BOO
Contemporary marketing - Australia Thomson 2006 - ivi, 656 p. : ill. (col.) ; 28 cm.
Index Included.
0324236735 (hb)
Marketing --Marketing strategies --Marketing research --Sales forecasting --Service strategies --Brand management --Product identification --Chain management --FMS
658.8 / BOO