Contemporary marketing (Record no. 4276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324236735 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | BOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Boone, Louse E. |
| -- | David L. Kurtz |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ivi, 656 p. |
| Illustrations | : ill. (col.) |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index Included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing strategies |
| -- | Marketing research |
| -- | Sales forecasting |
| -- | Service strategies |
| -- | Brand management |
| -- | Product identification |
| -- | Chain management |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 850.00 | 658.8 BOO | 5932 | 1 | Books |