A framework for marketing management
Kotler, Philip Kevin Lane Keller
A framework for marketing management - India Pearson 2011 - 384 p. : ill. ; 24 cm.
Includes glossary and index.
9788131759370 (pbk)
Marketing
Management science--Integrated marketing channels--Product strategy--Managing services--Marketing communication--FMS
658.8 / KOT
A framework for marketing management - India Pearson 2011 - 384 p. : ill. ; 24 cm.
Includes glossary and index.
9788131759370 (pbk)
Marketing
Management science--Integrated marketing channels--Product strategy--Managing services--Marketing communication--FMS
658.8 / KOT