A framework for marketing management (Record no. 42972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131759370 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Kevin Lane Keller |
| 245 12 - TITLE STATEMENT | |
| Title | A framework for marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | Pearson |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 384 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Management science |
| Keywords | Integrated marketing channels |
| -- | Product strategy |
| -- | Managing services |
| -- | Marketing communication |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased | 658.8 KOT | 82666 | 1 | Books |