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Creative strategy in advertising

Jewler, A. Jerome Bonnie L. Drewniany

Creative strategy in advertising - Australia Thomson Learning 2005 - xvi, 336 p. : ill. ; 25 cm.

ISBN: 053462510X (pbk)

Subjects--Topical Terms:
Advertising--Ethical and legal issues--Designing communication--Radio advertising--Television advertising--Direct marketing--FMS

Dewey Class. No.: 659.1 / JEW

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