Creative strategy in advertising (Record no. 4301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 053462510X (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | JEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Jewler, A. Jerome |
| -- | Bonnie L. Drewniany |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Thomson Learning |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 336 p. |
| Illustrations | : ill. |
| Dimensions | ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| Keywords | Ethical and legal issues |
| -- | Designing communication |
| -- | Radio advertising |
| -- | Television advertising |
| -- | Direct marketing |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 450.00 | 659.1 JEW | 5934 | 1 | Books | ||||
| Faisalabad Campus | Faisalabad Campus | Purchased: | 659.1 JEW | 83889 | 1 | Books |