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Industrial marketing

Phadtare, Milind T.

Industrial marketing - Delhi PHI Learning Private Ltd. 2014 - xxviii, 277 p. : ill. ; 23 cm.

Includes index.

ISBN: 9788120350052 (pbk)

Subjects--Topical Terms:
Industrial marketing
Management sciences--Consumer marketing --Industrial customers --Marketing strategy --Buying behavior --Seller relationship --Market segmentation --Industrial communication --FMS

Dewey Class. No.: 658.804 / PHA

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