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Advertising

Weigold, Michael F. William F. Arens

Advertising - New york Mc Graw Hill 2018 - 459 p. : ill. ; 27 cm.

Includes index.

ISBN: 9781259815942 (pbk) 1259815943 (pbk)

Subjects--Topical Terms:
Advertising
The target audience--Creative process--Society and ethics--Economics--Targeting--IMC--RIMS

Dewey Class. No.: 659.1 / WEI

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