Advertising (Record no. 43735)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259815942 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1259815943 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | WEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Weigold, Michael F. |
| -- | William F. Arens |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New york |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 459 p. |
| Illustrations | : ill. |
| Dimensions | ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| -- | The target audience |
| Keywords | Creative process |
| -- | Society and ethics |
| -- | Economics |
| -- | Targeting |
| -- | IMC |
| -- | RIMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | Purchased: Faree communication | 659.1 WEI | 83657 | 1 | Books |