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Advertising

Wells, William D John Burnett Sandra Moriarty

Advertising principles & practice - Australia USA 2012 - xxxii, 599 p. : ill. ; 28 cm.

includes glossary and index.

ISBN: 9780130477224 (pbk)

Subjects--Topical Terms:
Advertising
Management --Advertising media --Creative advertising --Business advertising --Marketing process --Planning and strategy --Planning and research --FMS

Dewey Class. No.: 659.1 / WEL

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