Advertising (Record no. 46496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130477224 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Author Mark | WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Wells, William D |
| -- | John Burnett |
| -- | Sandra Moriarty |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | principles & practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | USA |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 599 p. |
| Illustrations | : ill. |
| Dimensions | ; 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| -- | Management |
| Keywords | Advertising media |
| -- | Creative advertising |
| -- | Business advertising |
| -- | Marketing process |
| -- | Planning and strategy |
| -- | Planning and research |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
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