Influence of social media marketing on consumer's purchase intention
Noor ul Ain Anwar (37662)
Influence of social media marketing on consumer's purchase intention with the moderating role of brand credibility and mediating role of brand awareness - Islamabad (unpublished) 2022 - xii, 120 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Mr. Shoaib Shafique
Thesis (MS)--Riphah International University, 2022
English
Marketing management--Social media marketing--Consumer purchase intention--Brand awareness--Brand credibility--FMS
658.8 / NOO
Influence of social media marketing on consumer's purchase intention with the moderating role of brand credibility and mediating role of brand awareness - Islamabad (unpublished) 2022 - xii, 120 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Mr. Shoaib Shafique
Thesis (MS)--Riphah International University, 2022
English
Marketing management--Social media marketing--Consumer purchase intention--Brand awareness--Brand credibility--FMS
658.8 / NOO