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Influence of social media marketing on consumer's purchase intention with the moderating role of brand credibility and mediating role of brand awareness

By:

Noor ul Ain Anwar (37662)

Material type: Text

TextPublication details: Islamabad (unpublished) 2022Description: xii, 120 p. : ill. ; 30 cm. +CDSubject(s):

Marketing management -- Social media marketing -- Consumer purchase intention -- Brand awareness -- Brand credibility -- FMS

DDC classification:

658.8 NOO

Dissertation note: Thesis (MS)--Riphah International University, 2022

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 NOO (Browse shelf(Opens below))	1	Not for loan		55550

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences

Includes bibliographical references and appendix

Thesis Supervisor: Mr. Shoaib Shafique

Thesis (MS)--Riphah International University, 2022

English

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