Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence
Nida Navid (29267)
Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence an empirical analysis of Pakistan smartphone agency - Islamabad (unpublished) 2020 - vi, 80 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences Includes bibliographical references and appendix Thesis supervisor: Dr. Mubashar Hassan Zia
Thesis (MS) --Riphah International University, 2020
English
Marketing--Customer emotional intelligence--Customer emotional attachment--Brand personality --Brand loyalty --FMS
658.8 / NID
Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence an empirical analysis of Pakistan smartphone agency - Islamabad (unpublished) 2020 - vi, 80 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences Includes bibliographical references and appendix Thesis supervisor: Dr. Mubashar Hassan Zia
Thesis (MS) --Riphah International University, 2020
English
Marketing--Customer emotional intelligence--Customer emotional attachment--Brand personality --Brand loyalty --FMS
658.8 / NID