Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence an empirical analysis of Pakistan smartphone agency
Material type:
TextPublication details: Islamabad (unpublished) 2020Description: vi, 80 p. : ill. ; 30 cm. +CDSubject(s): DDC classification: - 658.8 NID
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.8 NID (Browse shelf(Opens below)) | 1 | Not for loan | 55555 |
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences
Includes bibliographical references and appendix
Thesis supervisor: Dr. Mubashar Hassan Zia
Thesis (MS) --Riphah International University, 2020
English
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