BSB126 Marketing
Mcdonnell, John
BSB126 Marketing an integrated approach to marketing, advertising, public relations and communication - Australia McGraw-Hill 2005 - iv, 653 p. : ill. ; 29 cm.
Include index.
7777771612 (pbk)
Marketing--Marketing plan--Marketing research--Consumer behaviour--Communication--FMS
658.8 / MCD
BSB126 Marketing an integrated approach to marketing, advertising, public relations and communication - Australia McGraw-Hill 2005 - iv, 653 p. : ill. ; 29 cm.
Include index.
7777771612 (pbk)
Marketing--Marketing plan--Marketing research--Consumer behaviour--Communication--FMS
658.8 / MCD