BSB126 Marketing (Record no. 4860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 7777771612 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Mcdonnell, John |
| 245 ## - TITLE STATEMENT | |
| Title | BSB126 Marketing |
| Sub Title | an integrated approach to marketing, advertising, public relations and communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | McGraw-Hill |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iv, 653 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing plan |
| -- | Marketing research |
| -- | Consumer behaviour |
| -- | Communication |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Book Finders | 450.00 | 658.8 MCD | 5971 | 1 | Books |