Marketing research
Malhotra, Naresh K
Marketing research an applied orientation - New Delhi Pearson Education 2007 - 909 p. : ill. ; 27 cm.
Include index.
8131707067 (pbk)
Marketing research--Research problem--Research design--Causal research design--Data collection--Factor analysis--Multidimensional scaling--Repor preparation--FMS
658.83 / MAL
Marketing research an applied orientation - New Delhi Pearson Education 2007 - 909 p. : ill. ; 27 cm.
Include index.
8131707067 (pbk)
Marketing research--Research problem--Research design--Causal research design--Data collection--Factor analysis--Multidimensional scaling--Repor preparation--FMS
658.83 / MAL