Marketing research an applied orientation

By:

Malhotra, Naresh K

Material type: Text

TextPublication details: New Delhi Pearson Education 2007Description: 909 p. : ill. ; 27 cmISBN:

8131707067 (pbk)

Subject(s):

Marketing research -- Research problem -- Research design -- Causal research design -- Data collection -- Factor analysis -- Multidimensional scaling -- Repor preparation -- FMS

DDC classification:

658.83 MAL

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Al-Mizan Campus	658.83 MAL (Browse shelf(Opens below))	1	Available		5281

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