Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS)
Imran Farooq (32763)
Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS) - Islamabad (unpublished) 2023 - xiv, 68 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and annexure Thesis Supervisor: Prof. Dr. Nawar Khan
Thesis (MS)--Riphah International University, 2023
English
Engineering management--Customer satisfaction--Company reputation--Customer loyalty--Product quality--PQ--CL--CR--CS--FMS
658.5 / IMR
Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS) - Islamabad (unpublished) 2023 - xiv, 68 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and annexure Thesis Supervisor: Prof. Dr. Nawar Khan
Thesis (MS)--Riphah International University, 2023
English
Engineering management--Customer satisfaction--Company reputation--Customer loyalty--Product quality--PQ--CL--CR--CS--FMS
658.5 / IMR