Basic marketing
Perreault, William D. E. Jerome McCarthy
Basic marketing a global-managerial approach - Boston McGraw-Hill 2002 - xxxii, 815 p. : ill., Col. ; 28 cm. 1 computer laser optical disk (4 3/4 in.)
0072409479 (hb)
Marketing
Management--Global economy--Focusing marketing--Evaluating opportunities--Demographic dimensions--Strategy planning--FMS
658.8 / PER
Basic marketing a global-managerial approach - Boston McGraw-Hill 2002 - xxxii, 815 p. : ill., Col. ; 28 cm. 1 computer laser optical disk (4 3/4 in.)
0072409479 (hb)
Marketing
Management--Global economy--Focusing marketing--Evaluating opportunities--Demographic dimensions--Strategy planning--FMS
658.8 / PER