Basic marketing (Record no. 5173)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564cam a22001454a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072409479 (hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | PER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Perreault, William D. |
| -- | E. Jerome McCarthy |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing |
| Sub Title | a global-managerial approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill |
| Date of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 815 p. |
| Illustrations | : ill., Col. |
| Dimensions | ; 28 cm. |
| Accompanying material | 1 computer laser optical disk (4 3/4 in.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Management |
| Keywords | Global economy |
| -- | Focusing marketing |
| -- | Evaluating opportunities |
| -- | Demographic dimensions |
| -- | Strategy planning |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NOT for LOAN | Al-Mizan Campus | Al-Mizan Campus | Donation: | 658.8 PER | 3677 | 1 | Books | Reference: | |||
| Al-Mizan Campus | Al-Mizan Campus | Donation: | 658.8 PER | 25640 | 2 | Books | |||||
| Faisalabad Campus | Faisalabad Campus | Book House | 658.8 PER | 46555 | 1 | Books |