Consumer behavior
Soloman, Michael R.
Consumer behavior buying, having, and being - New Delhi Pearson Education 2011 - xi, 654 p. : ill. ; 27.7 cm.
Includes index.
9788120342811 (pbk)
Management
Consumer behavior
Marketing--Marketing strategy--Sensory systems--Behavioral learning theories--Motivation process--Attitude models--Interactive communications--Age subcultures--FMS
658.8342 / SOL
Consumer behavior buying, having, and being - New Delhi Pearson Education 2011 - xi, 654 p. : ill. ; 27.7 cm.
Includes index.
9788120342811 (pbk)
Management
Consumer behavior
Marketing--Marketing strategy--Sensory systems--Behavioral learning theories--Motivation process--Attitude models--Interactive communications--Age subcultures--FMS
658.8342 / SOL