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Consumer behavior buying, having, and being

By:

Soloman, Michael R

Material type: Text

Text

TextPublication details: New Delhi Pearson Education 2011Description: xi, 654 p. : ill. ; 27.7 cmISBN:

9788120342811 (pbk)

Subject(s):

Management Consumer behavior Marketing -- Marketing strategy -- Sensory systems -- Behavioral learning theories -- Motivation process -- Attitude models -- Interactive communications -- Age subcultures -- FMS

DDC classification:

658.8342 SOL

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Faisalabad Campus	658.8342 SOL (Browse shelf(Opens below))	2	Available		98829
Books	Faisalabad Campus	658.8342 SOL (Browse shelf(Opens below))	1	Available		98193

Includes index.

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