Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism
Khuram Mehmood (25403)
Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism - Islamabad (unpublished) 2024 - viii, 71 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix. Thesis supervisor: Mr. Sajjad Hussain
Thesis (MS) --Riphah International University, 2024
English
Marketing --Social media marketing--Social networking --Purchases intention--Ad skepticism--FMS
658.8 / KHU
Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism - Islamabad (unpublished) 2024 - viii, 71 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix. Thesis supervisor: Mr. Sajjad Hussain
Thesis (MS) --Riphah International University, 2024
English
Marketing --Social media marketing--Social networking --Purchases intention--Ad skepticism--FMS
658.8 / KHU