Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism
Material type:
TextPublication details: Islamabad (unpublished) 2024Description: viii, 71 p. : ill. ; 30 cm. +CDSubject(s): DDC classification: - 658.8 KHU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
|
Al-Mizan Campus | 658.8 KHU (Browse shelf(Opens below)) | 1 | Not for loan | 100633 |
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences
Includes bibliographical references and appendix.
Thesis supervisor: Mr. Sajjad Hussain
Thesis (MS) --Riphah International University, 2024
English
There are no comments on this title.