Attitude, subjective norms, intentions towards webrooming and webrooming behavior:
Ayesha Khan Burki (11510)
Attitude, subjective norms, intentions towards webrooming and webrooming behavior: does social media celebrities matter - Islamabad (unpublished) 2025 - xiii, 108 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Dr. Hassan Zahid
Thesis (MS)--Riphah International University, 2025
English
Marketing--Hybrid shopping--Webrooming behavior --Digital marketing --Decision making --Consumer behavior--FMS
658.8 / AYE
Attitude, subjective norms, intentions towards webrooming and webrooming behavior: does social media celebrities matter - Islamabad (unpublished) 2025 - xiii, 108 p. : ill. ; 30 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Dr. Hassan Zahid
Thesis (MS)--Riphah International University, 2025
English
Marketing--Hybrid shopping--Webrooming behavior --Digital marketing --Decision making --Consumer behavior--FMS
658.8 / AYE