Attitude, subjective norms, intentions towards webrooming and webrooming behavior: does social media celebrities matter
Material type:
TextPublication details: Islamabad (unpublished) 2025Description: xiii, 108 p. : ill. ; 30 cm. +CDSubject(s): DDC classification: - 658.8 AYE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
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Al-Mizan Campus | 658.8 AYE (Browse shelf(Opens below)) | 1 | Not for loan | 100719 |
Submitted in partial fulfillment of the requirements for the degree of Master of Sciences in Marketing to the Faculty of Management Sciences
Includes bibliographical references and appendix
Thesis Supervisor: Dr. Hassan Zahid
Thesis (MS)--Riphah International University, 2025
English
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