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Selling the invisible

Beckwith, Harry

Selling the invisible A field guide to modern marketing - USA Grand Central 2012 - xxii, 247 p ; ill., : 19 cm.

ISBN: 9780446672313 (pbk)

Subjects--Topical Terms:
Selling--Service marketing--Customer satisfaction--Client expectations--Value creation--FMS

Dewey Class. No.: 658.8 / BEC

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