Selling the invisible (Record no. 58994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780446672313 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | BEC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Beckwith, Harry |
| 245 ## - TITLE STATEMENT | |
| Title | Selling the invisible |
| Sub Title | A field guide to modern marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | Grand Central |
| Date of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 247 p |
| Illustrations | ; ill., |
| Dimensions | : 19 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Selling |
| Keywords | Service marketing |
| -- | Customer satisfaction |
| -- | Client expectations |
| -- | Value creation |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased: Progressive International Agency | 7620.00 | 658.8 BEC | 90742 | 1 | 16230056 | Books |