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Marketing 4.0

Kotler, Philip Hermawan Kartajaya Iwan Setiawan

Marketing 4.0 moving from traditional to digital - New Jersey Joh Wile & Sons Inc. 2017 - xix, 184 p. : 24 cm

Includes index.

ISBN: 9781119341208 (hb)

Subjects--Topical Terms:
Marketing--Influential digital subcultures--Trends shiping marketing--Connected customers--Brand affinity--FMS

Dewey Class. No.: 658.8 / KOT

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