Marketing 4.0 (Record no. 59684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520cam a2200145 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119341208 (hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Hermawan Kartajaya |
| -- | Iwan Setiawan |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 |
| Sub Title | moving from traditional to digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Joh Wile & Sons Inc. |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184 p. |
| Dimensions | : 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Influential digital subcultures |
| -- | Trends shiping marketing |
| -- | Connected customers |
| -- | Brand affinity |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Uniform Resource Identifier (Invoice Number) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Malakand Campus | Malakand Campus | Purchased : Paramount Books | 6789.10 | 658.8 KOT | 90697 | 1 | INV-1130684 | Books |