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Tourism marketing : a collaborative approach

Fyall, Alan Brian Garrod

Tourism marketing : a collaborative approach - UK Channal view Pyblication 2005 - xiv , 383 p. ; ill. : 23.5 cm.

Includes bibliographical references and index.

ISBN: 1873150903(pbk)

Subjects--Topical Terms:
Management sciences
Tourism marketing
Components marketing --Tourism partnership --Marketing aduit --Airlines alliances --Tourism--GLB-LHR

Dewey Class. No.: 338.4791 / FYA

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