Tourism marketing (Record no. 61787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1873150903(pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Author Mark | FYA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Fyall, Alan |
| -- | Brian Garrod |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism marketing |
| Sub Title | : a collaborative approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Channal view Pyblication |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv , 383 p. |
| Illustrations | ; ill. |
| Dimensions | : 23.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Tourism marketing |
| -- | Components marketing |
| Keywords | Tourism partnership |
| -- | Marketing aduit |
| -- | Airlines alliances |
| -- | Tourism |
| -- | GLB-LHR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | 338.4791 FYA | 119194 | Books |