Customer relationship management : a strategic imperative in the world of e-business
Stanley A Brown (editor)
Customer relationship management : a strategic imperative in the world of e-business - Canada John Wiley and Sons 2000 - xvii, 345 p. : ill. ; 23.5 cm.
Includes conclusion and appendix.
0471644099 (hb)
Management sciences
Customer relationship--Electron management --Strategic infrastructure--Customer satisfaction--Automotive industry--Customer retention--RSBM--GLB-LHR
658.812 / CUS
Customer relationship management : a strategic imperative in the world of e-business - Canada John Wiley and Sons 2000 - xvii, 345 p. : ill. ; 23.5 cm.
Includes conclusion and appendix.
0471644099 (hb)
Management sciences
Customer relationship--Electron management --Strategic infrastructure--Customer satisfaction--Automotive industry--Customer retention--RSBM--GLB-LHR
658.812 / CUS