Marketing essentials in hospitality and tourism : foundations and practices
Shoemaker, Stowe Margaret Shaw
Marketing essentials in hospitality and tourism : foundations and practices - New Jersey Pearson Prentice Hall 2008 - xxv, 611 p. : ill. ; 27.5 cm.
Includes index.
9780131708273 (pbk)
Management science
Hospitality industry
Relationship marketing--Destination marketing--Consumer behavior--Tourism marketing--Services marketing--Pricing strategy --RSBM
647.940688 / SHO
Marketing essentials in hospitality and tourism : foundations and practices - New Jersey Pearson Prentice Hall 2008 - xxv, 611 p. : ill. ; 27.5 cm.
Includes index.
9780131708273 (pbk)
Management science
Hospitality industry
Relationship marketing--Destination marketing--Consumer behavior--Tourism marketing--Services marketing--Pricing strategy --RSBM
647.940688 / SHO