Marketing essentials in hospitality and tourism (Record no. 61942)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131708273 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Author Mark | SHO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Shoemaker, Stowe |
| -- | Margaret Shaw |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essentials in hospitality and tourism |
| Sub Title | : foundations and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Pearson Prentice Hall |
| Date of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 611 p. |
| Illustrations | : ill. |
| Dimensions | ; 27.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | Hospitality industry |
| -- | Relationship marketing |
| Keywords | Destination marketing |
| -- | Consumer behavior |
| -- | Tourism marketing |
| -- | Services marketing |
| -- | Pricing strategy |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 647.940688 SHO | 119444 | 1 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 647.940688 SHO | 122569 | 2 | Books |