Principles of marketing
Kotler, Philip Gray Armstrong
Principles of marketing - New Jersey Pearson Prentice Hall 2006 - xx, 651 p. : ill., Col., ; 27.8 cm.
Includes glossary, appendices, bibliographical references and index.
0131469185 (hb) 9780131469181
Management sciences
Marketing--Communication strategy--Advertising promotion--Marketing ethics--Pricing products--Personal selling--RSBM--GLB-LHR
658.8 / KOT
Principles of marketing - New Jersey Pearson Prentice Hall 2006 - xx, 651 p. : ill., Col., ; 27.8 cm.
Includes glossary, appendices, bibliographical references and index.
0131469185 (hb) 9780131469181
Management sciences
Marketing--Communication strategy--Advertising promotion--Marketing ethics--Pricing products--Personal selling--RSBM--GLB-LHR
658.8 / KOT