Principles of marketing (Record no. 61957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131469185 (hb) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131469181 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Kotler, Philip |
| -- | Gray Armstrong |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Pearson Prentice Hall |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 651 p. |
| Illustrations | : ill., Col., |
| Dimensions | ; 27.8 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, appendices, bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management sciences |
| -- | Marketing |
| Keywords | Communication strategy |
| -- | Advertising promotion |
| -- | Marketing ethics |
| -- | Pricing products |
| -- | Personal selling |
| -- | RSBM |
| -- | GLB-LHR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8 KOT | 119439 | Books | ||||
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.8 KOT | 119564 | Books |