Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan a moderated-mediation model
Shermeen Hassan (7815)
Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan a moderated-mediation model - Islamabad (unpublished) 2026 - viii, 245 p. : ill. ; 30 cm. +CD
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references and appendix Thesis supervisor: Dr. Hasan Zahid
Thesis (Ph.D)--Riphah International University, 2026.
English
Management sciences--Customer brand relationship--Social media influencer--Purchase intention--FMS
658 / SHE
Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan a moderated-mediation model - Islamabad (unpublished) 2026 - viii, 245 p. : ill. ; 30 cm. +CD
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences. Includes bibliographical references and appendix Thesis supervisor: Dr. Hasan Zahid
Thesis (Ph.D)--Riphah International University, 2026.
English
Management sciences--Customer brand relationship--Social media influencer--Purchase intention--FMS
658 / SHE