Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan a moderated-mediation model

By: Material type: TextTextPublication details: Islamabad (unpublished) 2026Description: viii, 245 p. : ill. ; 30 cm. +CDSubject(s): DDC classification:
  • 658 SHE
Dissertation note: Thesis (Ph.D)--Riphah International University, 2026.
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Al-Mizan Campus 658 SHE (Browse shelf(Opens below)) 1 Not for loan 101020

Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences.

Includes bibliographical references and appendix

Thesis supervisor: Dr. Hasan Zahid

Thesis (Ph.D)--Riphah International University, 2026.

English

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