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Cross-cultural selling for dummies

Lee, Michael Soon Ralph R. Roberts

Cross-cultural selling for dummies - USA Wiley 2009 - xx, 360 p. : ill. ; 23.5 cm.

Includes appendix and index

ISBN: 9780470377017 (pbk)

Subjects--Topical Terms:
Cross-cultural communication
International sales--Global marketing--Sales management--Business communication--Cultural awareness--Customer relations--RSBM

Dewey Class. No.: 658.85 / LEE

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