Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian Calvin Jones
Understanding digital marketing : marketing strategies for engaging the digital generation - London Kogan Page 2009 - xii, 276 p. : ill. ; 24.3 cm.
Includes glossary, further reading and index
9780749453893 (hb)
Marketing
Digital Marketing--Internet marketing--Online marketing--Social media marketing--Content marketing--Search engine optimization (SEO)--Digital advertising--Consumer engagement--RSBM
658.872 / RYA
Understanding digital marketing : marketing strategies for engaging the digital generation - London Kogan Page 2009 - xii, 276 p. : ill. ; 24.3 cm.
Includes glossary, further reading and index
9780749453893 (hb)
Marketing
Digital Marketing--Internet marketing--Online marketing--Social media marketing--Content marketing--Search engine optimization (SEO)--Digital advertising--Consumer engagement--RSBM
658.872 / RYA