Understanding digital marketing (Record no. 62561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749453893 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Author Mark | RYA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Ryan, Damian |
| -- | Calvin Jones |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding digital marketing |
| Sub Title | : marketing strategies for engaging the digital generation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Kogan Page |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 276 p. |
| Illustrations | : ill. |
| Dimensions | ; 24.3 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, further reading and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Digital Marketing |
| Keywords | Internet marketing |
| -- | Online marketing |
| -- | Social media marketing |
| -- | Content marketing |
| -- | Search engine optimization (SEO) |
| -- | Digital advertising |
| -- | Consumer engagement |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.872 RYA | 119317 | 1 | Books |